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You are the marketing manager for a food products company that is considering entering the Indian market. The retail system in India tends to be
You are the marketing manager for a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with Indian food companies, these ties make access to distribution channels difficult.
What distribution strategy would you advise the company to pursue? Why?
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