Question
1)Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery's B2B marketing mix. If any of the 4Ps are different than the
1)Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery's B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Jackery Explorer 1000 Portable Power Station
a.Product:
b.Price:
c.Place:
d.Promotion:
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
