1.Consider the segmentation methods of demographic, psychographic, benefits or behavioral, what is one possible target for Wheaties.

2.Consider the above answer. explain two or more specific messages on the Wheaties packaging that positions the product for the target that was identified. Explain the relevancy of these messages to the target.

3.Reflect on what makes a brand. List a minimum of two items on the Wheaties box that relates to branding and explain the reasoning.

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