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1.Consumer miscomprehension can be a danger in advertising. Explain the implications of consumer miscomprehension. 3. Explain the criteria that good Marcom objectives must satisfy. 4.

1.Consumer miscomprehension can be a danger in advertising. Explain the implications of consumer miscomprehension.

3. Explain the criteria that good Marcom objectives must satisfy.

4. There are some definite side effects of advertising regulation. Explain one of these potential side effects.

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