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1.Define sales promotion and identify the most important promotion tactics and tools used by global marketers. 2.How does public relations differ from advertising? Why are
1.Define sales promotion and identify the most important promotion tactics and tools used by global marketers.
2.How does public relations differ from advertising? Why are public relations especially important for global companies?
3.Briefly discuss the global issues associated with physical distribution and transportation logistics. How does BRI impact global logistics and distribution?
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