1.Define the four (4) elements of a SWOT analysis an explain what is the purpose of conducting a SWOT analysis

2.Explain the three major economic influences on the marketing environment of companies?

3.With reference to the Buying Decision Making Process explain the roles of following:

1.Initiator

2.Influencer

3.Decider

4.Buyer

User

1.Differentiate between habitual problem solving and variety seeking problem solving

2.List the five Criteria for Successful Segmentation

3.List the four forms of customers value and explain two of them:

4.What is meant by customer driven strategy?

5.List the main variable of segmentation and explain two of them:

6.Explain two of the criteria to identify the most effective segment:

7.In your own words, explain what is meant by the Marketing environment

8.List any 5 elements of the Macro environment

9.List any 4 elements of the Micro environment

10.Give any 3 examples of the economic forces

11.Give any two examples of the social forces

12.Give any 3 examples of political and legal forces

13.Give any 3 examples of ecological forces

14.Give any 7 examples of technological forces

15.In your own words, explain why companies have to understand consumer behaviour

16.What is the name given to people involved in making a buying decision in a company?

17.Explain the difference between extended problem solving and habitual problem solving

18.List any 5 examples of social media influencers

19.In your own words explain what is meant by customer insights

20.Give examples of 3 types of marketing research

21.Explain the meaning of market segmentation

22.List any 4 segmentation variables

23.List 5 criteria for a successful market segment

24.Explain undifferentiated marketing

25.Explain differentiated marketing

26.Explain focused marketing

27.Explain customized marketing

28.Explain what is meant by a target market