Question
1.Describe the benefits of being a Brand/Product Pioneer - provide an example. 2.Companies use line extensions and category extensions to extend their branded portfolios -
1.Describe the benefits of being a Brand/Product Pioneer - provide an example.
2.Companies use line extensions and category extensions to extend their branded portfolios - explain the two concepts and why they are used? ... beyond "making more money"
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
