1.Describe the consumer decision-making process for tobacco products (i.e., cigarettes) across two scenarios - (i) using branded packaging; and (ii) using TPP.

2.Explain how TPP changes the competitive landscape for marketers. In your answer, identify and explain at least two key challenges faced by marketers of tobacco products and how markets might be able to respond.

3.In a TPP context, how could a marketer apply segmentation, targeting and positioning? Provide an example to support your answer.