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1.Describe the evolution of marketing research and the importance of segmenting markets. 2.What marketing techniques do Canadian companies need to implement in order to be
1.Describe the evolution of marketing research and the importance of segmenting markets.
2.What marketing techniques do Canadian companies need to implement in order to be more competitive.
3.Explain why the implementation, evaluation, and control of the marketing plan are necessary.
4.Describe the different ways presented in class, in which business marketing has gone online.
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