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1)describe the major research mistake done by the company 2)Describe the brand personality of Coca Cola 3)Taking into consideration what you have learned related to
1)describe the major research mistake done by the company
2)Describe the brand personality of Coca Cola
3)Taking into consideration what you have learned related to perception, discuss and comment on the reasons of the failure of New Coke
2)Describe the brand personality of Coca Cola
3)Taking into consideration what you have learned related to perception, discuss and comment on the reasons of the failure of New Coke
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