1)Describe the nature of personal selling and the role of the sales force. Describe a personal situation where you were impressed by the salesperson and why.

2)What are the steps in finding and training an adequate sales force? In your opinion which step is

most important and why?

3)Internet marketing practices have raised a number of ethical and legal questions. Why is invasion of privacy perhaps the most important online marketing concern? Provide an example where an internet marketer's activities has raised privacy concerns.

4)Identify the major advantages of the following forms of direct marketing: telephone, direct-mail,catalog, direct-response television, and kiosk. Provide an example of direct-response television and explain its effectiveness.

5)Compare oligopolistic competition with pure monopoly conditions. Provide an example of each in the Canadian marketplace.

6)When setting prices, the company must consider its external environment. Describe four aspects of the external environment and how they affect businesses.

7)For what types of products might marketers use market-penetration pricing? Provide an example.

8)How do consumers benefit from product bundle pricing? Provide an example of a product bundlehave personally experienced or considered and its perceived benefits.

9)Why and how do businesses segment their markets?Identify a product where you believe your own demographic is targeted as a primary customer.

10)How might the marketing strategy be different for a hotel targeting a business traveler versus family holiday travelers?