Question
1.Describe the target market that you would recommend for The Cheesecake Factory. Describe specific factors such as demographics geography behavioral characteristics etc. based on what
1.Describe the target market that you would recommend for The Cheesecake Factory. Describe specific factors such as demographics geography behavioral characteristics etc. based on what you know about the STP (segmentation, targeting, positioning) process. Describe how you arrived at this recommendation (the general process you used). Explain why the target market you have chosen is the best one for The Cheesecake Factory to pursue. describe what data may be useful for you to select and define your target market in this case, giving specific examples of possible data sources.
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