1.Describe the two types of product classifications.

2.Define the four types of consumer products.

3.Define a product item, a product line, and a product mix.

4.Describe the two key reasons why a firm might make adjustments to a product item,

product line, or product mix.

5.Define the four primary adjustments a firm might make when adjusting product items,

product lines, or product mixes.

-Principles of Marketing.