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1.Describe the two types of product classifications. 2.Define the four types of consumer products. 3.Define a product item, a product line, and a product mix.
1.Describe the two types of product classifications.
2.Define the four types of consumer products.
3.Define a product item, a product line, and a product mix.
4.Describe the two key reasons why a firm might make adjustments to a product item,
product line, or product mix.
5.Define the four primary adjustments a firm might make when adjusting product items,
product lines, or product mixes.
-Principles of Marketing.
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