1.Despite the benefit of agreeing on an industry standard for new high-tech markets, companies often arent able to agree on which companys technology should be the industry standard. Which of the following reason(s) best describe why companies cant agree?. Single choice.

Competing companies are unwilling to share intellectual property with each other.

One company believes that its strong brand name will deliver it to the top.

Each company believes that its concept is superior.

All of the above exemplify the difficulty in arriving at industry standards.

Once willing to share trade secrets, companies cannot agree on how much that information is worth.

2.Differentiate Between High-Tech Marketing & Marketing of High-Tech Products. Single line text.

3.All of the following are characteristics of incremental innovation, except:. Single choice.

R&D invention in the lab.

irms use standard marketing research tools.

extension of existing product or process.

customer pull.

product characteristics are well defined.

4.With respect to radical and incremental innovation, which of the following is true?. Single choice.

Each type of innovation requires a different type of marketing strategy to be successful in the marketplace.

Process innovations are radical in nature, while product innovations are incremental in nature.

Radical innovations are characterized as demand-driven markets.

Incremental innovations deal specifically with high-tech products.

Radical innovations are extensions of existing products.

5.Which of the following is not a benefit to being a Product Leader?. Single choice.

Lower risk due to few competitors.

Can influence how attributes are valued by customers.

All are benefits.

Able to skim off early adopters.

Can establish barriers to entry by followers.