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1.Differentiate between mass marketing and other market tactics 2. Determine the functions of a marketing information system 3. Analyze the impact of economic, technological,
1.Differentiate between mass marketing and other market tactics 2. Determine the functions of a marketing information system 3. Analyze the impact of economic, technological, competitive, environmental, social, political, and cultural aspects of society on marketing initiatives
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Advanced Financial Accounting
Authors: Thomas Beechy, Umashanker Trivedi, Kenneth MacAulay
6th edition
013703038X, 978-0137030385
