Question
1.Discuss consumer irrational behavior with examples and implications for marketing practice. 2.How can we make CB research useful outside of academia to help companies, policy
1.Discuss consumer irrational behavior with examples and implications for marketing practice.
2.How can we make CB research useful outside of academia to help companies, policy makers, and consumers? 3.How can marketers make use of "subjective norm" in influencing consumer behaviour?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
