Question
1.Discuss the impact of intermediaries in the success of product introduction. 2.How do different types of media and techniques used in advertising influence the decision-making
1.Discuss the impact of intermediaries in the success of product introduction.
2.How do different types of media and techniques used in advertising influence the decision-making of the consumers?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
