1.Discuss the implications of derived demand on promotion decisions of business marketers using examples.

2Discuss, using examples, how business marketing is different from consumer marketing in terms of marketing philosophy.

3Explain the components of Bonoma and Shapiro business market segmentation model using examples.

4Organizational buyers are typified as being more rational than consumers. Identify and describe three situations in which business buyers may appear to be behaving in a more rational way.

5.Discuss the strategic elements (competitive strategy, return on investments, distribution coverage decisions, and advertising strategy) that come into play as the product moves through the PLC.

6.Discuss, using example, how advertising of business products is different from consumer product advertising.