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1.Discuss the Integrated Marketing Communications tools Coca-Cola going to use for the new campaign? 2.What kind of message Coca-Cola is trying to convey to its

1.Discuss the Integrated Marketing Communications tools Coca-Cola going to use for the new campaign?

2.What kind of message Coca-Cola is trying to convey to its consumers through the audio signature and images? How much these message capture the essence of the new campaign slogan 'taste the feeling'?

3.Do you think the new positioning strategy would help such an iconic brand like Coca-Cola?

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