Question
1.Discuss the strengths and weaknesses of outdoor advertising, and make recommendations for the types of products and situations in which outdoor advertising should be used.
1.Discuss the strengths and weaknesses of outdoor advertising, and make recommendations for the types of products and situations in which outdoor advertising should be used.
1.Discuss the strengths and weaknesses of magazine advertising. Make recommendations for the types of products and situations in which magazine advertising should be used.
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
