1.Do you think Suteria was ready for this intercultural experience? Why/why not? Provide a list for both sides of the argument.

2.Considering Hofstede's cultural dimensions model which dimensions matter most for a Swiss firm entering China and what implication should they have on the marketing mix?

3.Should Suteria stay or go? List the reasons for and against each option.

4.Assuming Suteria decides to stay should they recruit a new manager who is Swiss or Chinese? Again, list the reasons for/against each option.