1.Dunkin Donuts made a strategic decision to make its business about the coffee, not

just the donuts. What are the risks when a company that is so closely identified with

one product decides to change its focus to a different product? What marketing

strategies can help reduce the risks and increase the probability of success?

2. What are the key differences between the marketing strategy of Dunkin Donuts and

its chief competitor, Starbucks? What else could the company do from a marketing

managers standpoint to successfully compete with and clearly differentiate Dunkin

from Starbucks?

3. Loyalty programs like DD Perks can get customers engaged with the brand and

incentivize them to stay loyal. But loyalty programs alone are relatively easy for

competitors to match and top, and thus they often arent sufficient to retain

customers and thwart switching. In addition to reward programs, what other factors

drive loyalty to a brand, and which of these do you presently see in play at Dunkin

Donuts? Is there more that Dunkin could do to increase customer loyalty?

Dunkin Donuts made a strategic decision to make its business about the coffee, not

just the donuts. What are the risks when a company that is so closely identified with

one product decides to change its focus to a different product? What marketing

strategies can help reduce the risks and increase the probability of success?

2. What are the key differences between the marketing strategy of Dunkin Donuts and

its chief competitor, Starbucks? What else could the company do from a marketing

managers standpoint to successfully compete with and clearly differentiate Dunkin

from Starbucks?

3. Loyalty programs like DD Perks can get customers engaged with the brand and

incentivize them to stay loyal. But loyalty programs alone are relatively easy for

competitors to match and top, and thus they often arent sufficient to retain

customers and thwart switching. In addition to reward programs, what other factors

drive loyalty to a brand, and which of these do you presently see in play at Dunkin

Donuts? Is there more that Dunkin could do to increase customer loyalty?