Question
1-Early majority: a-Are based about new ideas b-Adopt a new product if they know its benefits satisfied others c-Are conservative and skeptical and rely on
1-Early majority:
a-Are based about new ideas
b-Adopt a new product if they know its benefits satisfied others
c-Are conservative and skeptical and rely on those who adopted products
d-Rely on innovators and opinion leaders in order to make purchase decisions
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
