1.Event marketing is an example of _____. distribution a product promotion pricing strategy

2. Product design, pricing strategies, and service elements create _____. customer value sales orientation a marketing concept relationship marketing

3. Engaging customers online during the buzz that accompanies the Super Bowl or Academy Awards is an example of: Partnership marketing Content marketing Real-time marketing Societal marketing

4.Pam needs to collect data for a research project. She has been told that her project must have statistically reliable information that uses observational techniques and/or questioning methods such as surveys or experiments to deliver statistically significant results. Which of the following research techniques is Pam going to employ? social listening technique secondary research in-depth interview technique quantitative research