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1-Explain Country-of-Origin (COO). Does the COO have an affect on what consumers buy? 2-Do consumers have expectations on products produced in a specific country? Explain.
1-Explain Country-of-Origin (COO). Does the COO have an affect on what consumers buy?
2-Do consumers have expectations on products produced in a specific country? Explain.
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
