1.Explain how marketers identify different market segments?

2.What is product positioning? Give examples.

3.What is market segmentation and why is it important?

4.Briefly discuss the steps in the market research process.

5.Identify the five steps in the consumer buying process and explain what is involved in each step.

6.Describe an example that demonstrates the riskiness of new product development.

7.Why is product development a long and expensive process?

8.Briefly explain what occurs in each stage of the new product development process.

9.How is the screening phase of new product development different than the concept testing phase?