1.Explain how P&G changed the perceptions, beliefs and attitudes of Chinese parents towards disposable diaper in general and Pampers in particular.

2.Analyze the adoption process of a Chinese parent in buying was diffused in China along the five characteristic pf relative advantage, compatibility, complexity, divisibility and communicability.

3.3. How would you characterize the brang personality of Pampers? Justify.

4.What role did Pampers play in the development of the disposable diaper market in China?