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1-Explain how the market entry strategic model of Mc Donald'sis different from licensing. If a firm faces high pressure for cost reductions in foreign market,
1-Explain how the market entry strategic model of Mc Donald'sis different from licensing. If a firm faces high pressure for cost reductions in foreign market, what would be the best market entry methods?
2- Analyze the two main drivers of globalization and discuss how they have impacted the coordination and controlling of a global firm. Analyze how the process of globalization is creating challenges for business managers.
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