1.Explain how the two concepts of production help the marketing efforts of businesses.

Availability of products/services

Affordability of products/services

Concepts of production

Explanation of how each concept of production helps the marketing efforts of businesses

Availability of products/services

Affordability of products/services

2.What is the purpose of an action plan when determining marketing task requirements?

3.Explain how the concepts of product and product knowledge help the marketing efforts of businesses.

Concepts of product

Explanation of how each concept of product helps the marketing efforts of businesses

Quality

Performance

Features

Product knowledge

4.Explain how the following considerations of societal marketing help the marketing efforts of businesses.

Considerations of societal marketing

Explanation of how each consideration of societal marketing helps the marketing efforts business

Human welfare

Customer needs

9 Knowledge Questions in total

Task 3 - Minor Project

Answer the following 6 questions

1.To implement the marketing activities, you will need access to resources. List the resources you will need for the campaign, including:

Physical resources

Financial resources

Human resources

3.The graphic designer is currently busy working on another project and unable to design the banner in time for the event. What will you do to make sure it is ready?

4.The event is now over and monitoring the social media activity has finished.Now, you need to report on the marketing activities and outcomes. What digital monitoring tools or techniques will you use to measure and record outcomes?

5.How will you determine if the campaign has been successful?