Question
1Explain how value is derived through different product layers. 2 Describe how marketers classify products. 3 Understand the importance and types of product innovations. 4
1Explain how value is derived through different product layers.
2 Describe how marketers classify products.
3 Understand the importance and types of product innovations.
4 Show how firms develop new products.
5 Explain the process of product adoption and the diffusion of new innovations.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
