Question
1.Explain in meaningful detail which of the following sections you felt was THE most influential in relation to key learning outcomes relative to Marketing Management
1.Explain in meaningful detail which of the following sections you felt was THE most influential in relation to key learning outcomes relative to Marketing ManagementWHY?:
a.Connecting with Customers (you should consider this to be chapters 1-5)
b.Building Strong Brands (chapters 6-8)
c.Creating Value (chapters 9-11)
d.Delivering Value (chapters 12-13)
e.Communicating Value (you should consider this to be chapters 14-18)
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
