Question
1.Explain marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value? 2.Describe the elements of a customer
1.Explain marketing's role in strategic planning and how marketing works with its partners to create and deliver customer value?
2.Describe the elements of a customer driven marketing strategy and mix, and the forces that influence it?
3.List the marketing management functions ,including the elements of a marketing plan?
4.Discuss how to design business portfolios and growth strategies?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
