1.Explain what SEO analytics is and why it is valuable?

2.In SEO analytics, is good rank more valuable than a good traffic and good conversion? Why or why not?

3.What aspect of rank should an SEO pro analyze?

4.What aspects of traffic should be analyzed?

5.With google analytics channels, give at least two examples each of: referral traffic, direct traffic, search traffic.

6.List at least three aspects of conversion that should be analyzed

7.Why are black hat SEO techniques not recommended?

8.Give an example of one black hat technique and explain why isn't recommended.