1.Following is an excerpt of the profit-and-loss statement for Company B. Net Sales $10, 000,000; cost of goods sold $7,000,000 Marketing expenses (including sales and promotion expenses) $800,000 General and administrative expenses - Marketing salaries & expenses $200,000 - Induct overhead $50,000 Calculate the marketing return on investment for Company B.

250%

200%

275%

300%

350%

2.A customer shops at a local Safeway store spending an average of $100 a week and that Safeway earns a 8% margin. Calculate the customer lifetime value if the shopper remains loyal over a 3-year lifespan, assuming a five percent annual interest rate and no intial cost to acquairing the customer

$ 1189

$ 1133

$ 1078

$ 1248

$ 1145