Question
1)For each ad, identify the central product-related information and the peripheral non-product information used in the communication. https://www.youtube.com/watch?v=cgTLw6AoheQ (Colgate Total) https://youtu.be/IiCDRNW5A84 (Nike Dream Crazier) https://www.youtube.com/watch?v=lcc7HByIq2s
1)For each ad, identify the central product-related information and the peripheral non-product information used in the communication.
https://www.youtube.com/watch?v=cgTLw6AoheQ
(Colgate Total)
https://youtu.be/IiCDRNW5A84
(Nike Dream Crazier)
https://www.youtube.com/watch?v=lcc7HByIq2s
(Alexa)
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
