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1)General Environment- a. Please identify two important trends in the general environment and describe why these are of concern to BlackBerry. i. Remember, explain what

1)General Environment- a. Please identify two important trends in the general environment and describe why these are of concern to BlackBerry. i. Remember, explain what the trend is and why this trend is important. Support that claim with at least 2 pieces of evidence.

ii. Should be from different categories of the PESTEL tool. iii. No need for definitions.


2) Industry Environment

a. Please identify the main industry in which BlackBerry operates.

b. Analyze the strength of all five forces that shape the main industry in which BlackBerry operates as well as identify which are most pressing. i. Support each force with at least 2 pieces of evidence.

c. What is the current state of this industry?




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