1.Give an example of a product in each stage of the product life cycle:

Introduction:

Growth:

Maturity:

Decline:

2.Explain why sales for the product that you chose for decline fell to that stage.

3.What stage of the life cycle is Nike advertising for?

4.What promotional mix does Tesla use?

5.What promotional mix does Nike use?

6.Which Adopter category or categories purchases Tesla?

7.Describe the shape of the product life cycle for Tesla compared to Nike.(long introduction vs short, quick growth vs slow growth, etc)

8.Describe some of the differences between the Nike advertisements and the Tesla advertisements and explain why they are different (Message compared to decision complexity)

9.How do Nike and Tesla stay so successful? (Think about the product life cycle and new product introduction)

10.Both have vey high priced items for their product categories. Why are they so successful with such high prices?