1)Historically, why has the nostalgia tactic been so suc-cessful for companies such as Tim Hortons? What benefit does nostalgia provide for the consumer? 2) What should companies like Tim Hortons, A&W, Starbucks do now, given the early evidence of the desire for meat alternatives? How likely is it that the healthy ingredient trend will continue? Why? 3) Does nostalgia fit into the new initiative? What emphasis would you suggest the company gives to nostalgia moving forward in light of new trends? 4)What other elements of learning and memory might Tim Hortons, A&W, Starbucks incorporate into its future initiatives