Question
1.How do we call the strategy in which Coca - cola chooses to sell the same product, Coca-cola Classic all around the world? What are
1.How do we call the strategy in which Coca - cola chooses to sell the same product, "Coca-cola Classic" all around the world? What are the advantages and disadvantages of such strategy?
2.Pepsico placed an Indian manager to manage their subsidiary in ThaiLand and a Mexican manager in Brazil. What is that Human Resource approach called? What are its advantages? What are its disadvantages? How do we call the opposite approach?
3.HSBC, Hong-Kong Shanghai Bank Corporation has for slogan " The World's Local bank". The bank has customers all around the world but they want to offer services that satisfy the different needs of local people.How do we call this strategy? ( Localization ?)Why does HSBC choose that strategy?
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