Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

1.How do we call the strategy in which Coca - cola chooses to sell the same product, Coca-cola Classic all around the world? What are

1.How do we call the strategy in which Coca - cola chooses to sell the same product, "Coca-cola Classic" all around the world? What are the advantages and disadvantages of such strategy?

2.Pepsico placed an Indian manager to manage their subsidiary in ThaiLand and a Mexican manager in Brazil. What is that Human Resource approach called? What are its advantages? What are its disadvantages? How do we call the opposite approach?

3.HSBC, Hong-Kong Shanghai Bank Corporation has for slogan " The World's Local bank". The bank has customers all around the world but they want to offer services that satisfy the different needs of local people.How do we call this strategy? ( Localization ?)Why does HSBC choose that strategy?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing Channels

Authors: Rosenbloom

8th edition

9781133707578, 324316984, 1133707572, 978-0324316988

More Books

Students also viewed these Marketing questions

Question

(2) Who knows about it in the company?

Answered: 1 week ago

Question

(1) What is your current leadership development strategy?

Answered: 1 week ago