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1i) Make a financial plan for 3 starbucks drinks that includes, budget details of expected revenue, expenses, and profits from marketing programs-by month, by product,
1i) Make a financial plan for 3 starbucks drinks that
includes, budget details of expected revenue, expenses, and profits from
marketing programs-by month, by product, by territory, by manager, etc.)
a)sales/revenue forecast
b)marketing expense budget
c)Profit and loss analysis account
d)Break even analysis
1ii) a. Controls (shows how plan will be put into action, performance measured, and
adjustments made when necessary)
b. Contingency planning
c. Marketing organizational structure
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