1i(25 marks)

'It is impossible for a firm to produce a relatively low-cost, yet quite highly-differentiated product.' Do you agree with this statement? Illustrate your answer with real-life example(s).

1ii (25 marks)

Describe a differentiation advantage enjoyed by a firm that you are familiar with. Could the advantage be easily imitated by competitors? Why?

1iii (25 marks)

Johnson & Johnson offers a broad range of personal hygiene and medical products, ranging from baby products, women's health and personal care products to prescription drugs. Why does Johnson & Johnson offer a broad range of products? Explain your answer with reference to the concept of synergy.

1iv (25 marks)

Why is acquisition strategy popular in many firms competing in the global market? Explain your answer with real-life example(s).