1.Identify and discuss 2 types of perfomance measures that were used at company A. 2. Recommend and give examples of the appropriate types of perfomance measures suitable for Company-A to use, taking into account the nature/type of their business. Also justify why you recommend this type of perfomance measures. (NB: this assignment will contribute 20 marks and use APA referencing?)

Case study 1: Company-A: Pen Manufactures Company-A manufactures and supplies various types of pens to its customers, including custom-made pens. Company-A'S employees are taught that the company's vision is to be 'the biggest manufacturer and supplier of pens in the country". However, they do not understand how they are supposed to contribute towards achievement of the vision at individual (employee) level. They do not have performance contracts (with individual performance goals). Their performance is not measured on the amount and quality of products produced, only on their punctuality and whether or not they have followed procedures regarding the operation of machines Rewards such as pay increases and bonuses are made on the basis of length of service. Company-A's performance is below target, and management would like to make some strategic changes to address that. As part of the new strategy, Company-A plans to grow its market share / customer-base by (12%) twelve percent in the next three years. In addition, Company-A is considering implementing the following strategic goals: . To increase production, by increasing capacity / the factory size. That is envisaged to result in increased revenue and profitability, and thus double rewards for employees, and dividends for share-holders; . Employ more factory workers and provide them with training. The aim is to reduce the production lead-time to the shortest in the industry, reduce number of damages, and be the dependable supplier of pens; . Invest in new technology to improve the process of producing pens. The aim is to reduce production costs. That in turn would enable Company-A to offer pens to its customers at the lowest prices in the market; and . To implement training and development programs that would provide employees with up-to-date skills required to deliver on current, and future company strategic objectives Source: Course Instructor