1.Identify whether Abercrombie & Fitch appears to follow a cost leadership or product differentiation strategy. What leads you to that conclusion? You can ignore the question of focus or broad based for now.

2. Has this strategy been successful? Rely on analysis here - not unsupported opinions! What performance data supports your conclusion?

3.If successful, what are the sources/bases of this advantage (use the specific sources/bases for product differetiation; Timing, location, customization, marketing, reputation, functional linkages, linkages across firms, product mix, distribution and service and support)? Is this success likely to be sustainable based on the nature of the sources/bases of their strategy? If unsuccessful, what can they realistically do to increase their likelihood of success? You should focus most of your efforts here, where you should explicitly apply material from the lecture and prior modules (e.g., VRIO analysis to inform the likelihood that the success will be sustainable).