1.If Calyx launches the Minneapolis/St Paul test advertising campaign, it would like to ensure that the cost/order for the ad campaign is the same as the cost/order for their current prospecting methods via catalogs using rented mailing lists.

a)Given this objective, how many orders does it need?

b)What % response does it represent?

c)What is your conclusion about the viability of the advertising as a way to reach potential customers?