Question
1.In a post-pandemic world, how would an airline company such as Virgin America plan their strategy? Discuss. 2. What are the micro environmental factors which
1.In a post-pandemic world, how would an airline company such as Virgin America plan their
strategy? Discuss.
2. What are the micro environmental factors which affect an airline industry?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
