1.In Round Red your competitors are expected to downgrade their existing offerings and decrease the price simultaneously True or false

2. true or false value innovation is achievable only when price and cost structures are properly aligned?

3. What is the primary objective of blue ocean strategy? A- create and capture new demand B- beat the competition C- compete in an exciting market space

4. What is the cornerstone of blue ocean strategy? A- strategically aligned yourself with competitors B- create value innovation C- Focus on past successes

5. Which of these statements is false regarding value innovation? A- both answers are false B- value Innovation only focuses on technology driven innovation C- value innovation focuses on beating competition

6. What consistently separated winners and losers in creating blue ocean was their approach to A- size B- employees wellbeing C- strategy D- operation E- share price and index

7. Companies that achieve value innovation A- pursue differentiation OR low price B- pursue either differentiation OR low cost C- pursue differentiation and low price simultaneously D- pursue differentiation and low cost strategies simultaneously

8. Blue ocean strategies are: A- less about minimization and more about risk taking B- more about opportunity maximizing and risk minimizing C- riskless Strategizing

9. ________captures the current state of play in a known market A- marketing plan B- value innovation C- business plan D- strategy canvas

10. What are the key questions that should be asked when challenging an industry's current operation? A- which factors are the most important ones in the existing industry and how raise these. B- which factors are the least important ones in the existing industry and how reduce these. C- which factors can be eliminated, reduced, raised and created