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1-In the central role of strategic planning, only a handful of companies stand out as master marketers: Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom,

1-In the central role of strategic planning, only a handful of companies stand out as master marketers: Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Walmart, and McDonald's to name a few. From a consumer's perspective, why do you think they stand out? Explain. 2-Select a brand of your choice that you plan to launch in the market. Implement Porter's Five-forces model to assess the attractiveness of this industry. Justify your

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