1-"IPhone" always highlights the fact of being the product of "Apple", this work is important when a company is focusing on:*

a-Make the core of the brand as distinctive as possible

b-Drive distribution through both existing and new channels

c-Offer the core product in new formats or versions

d-Innovate new products, services, and experiences

2-"H & M" once introduced the following campaign: "Buy with an amount of 150,000 LBP and come back next month to buy products of 150,000 for free". The goal from this campaign is to:*

a-Building your market share

b-Expanding total market demand through new customers

c-Expanding total market demand through more usage

d-Drive distribution through both existing and new channels

3-Sarah is confused, thinking that a fire extinguisher can be used one time, and she doesn't know what is the characteristic of fire extinguisher,*

a-Durable Good

b-Non-Durable Good

c-Intangible Product

d-None of the options

4-Youssef just bought Nestle bottled water from Spinneys to satisfy his thirst, it is good for hydration and contains needed mineral content for the human body. Youssef bought it cold which made him satisfied but he was overly happy when the promotor told him that it has 50% off since it is a campaign for Christmas. Getting the bottle cold is an example of:*

a-Core Benefit

b-Basic Product

c-Expected Product

d-Potential Product

5-Here is one ad in particular that targets only the Galaxy Note 10+ model. This is where one of the key differences between the two Notes becomes more evident. The ad is titled "FinalFinalFinal Presentation" and highlights the fact that the Galaxy Note 10+ can offer up to 1.5TB of storage. This is an example of which differentiation strategy for "Samsung":*

Form

Features

Performance quality

Conformance quality

6-Although the financial situation is very hard nowadays, Liyana is still considering to buy a Mercedes car to satisfy her need for private transportation. In this example, transportation is a(an):*

Core Benefit

Basic Product

Expected Product

Potential Product

7-In their partnership, BMW created a sports car model called the BMW i8, while Louis Vuitton designed an exclusive, four-piece set of suitcases and bags that fit perfectly into the car's rear parcel shelf. It is also called:*

Co-Branding

Brand Image

Rejuvenation of Brand

Merger

8-l'Htel, for Edde Sands, is located uphill. All guests staying the hotel benefit from free entrance to the 3 swimming pools and beach and from free shuttle services providing transportation from the hotel to the resort and vice versa. These are examples of:*

Products

Information

Goods

Ideas

9-"Pepsi" in Lebanon focuses its main budget on setting as many promotional campaigns as possible since it wants to maintain its peak in sales. So in this case, most importantly they have to:*

Modify the market

Modify the product

Modify the marketing program

Modify the place

10-As beauty and self-image orientation is booming, women are more interested in their looks, this gave "Karkafi Hair" a huge boost in sale in the UAE. It makes "Karkafi Hair" in which phase of the PLC while studying the UAE market:*

Introduction

Growth

Maturity

Decline

11-"Tony El Mendelek" is considered a leader in the hair coiffure in Lebanon, in many of its social media platforms he always highlights its brand name and making it as distinguished as possible. This is considered as which of the following defensive strategies:*

Position Defense

Preemptive Defense

Counteroffensive Defense

Mobile Defense

12-"Saint Bernard" catering was thinking of what to do with leftover of cakes, that come out when cutting them into shape, these leftovers are of no value but are to be resold in a new way. Therefore, they priced them for something called Cake Balls. This type of pricing is also called:*

Optional Features Pricing

Product Bundling Pricing

By-Product Pricing

Two-Part Pricing

13-With advanced technology delivering the very best viewing experience, Blue Ray equipment is currently enjoying the increase in sales that's typical of the Growth Stage. So to keep growing it is well known that younger, emerging consumers have been conditioned by technology to expect and even demand "newness". So most importantly they have to:*

Improving product quality and add new features

Enter new market segments

Shifting from awareness and trial communications to preference and loyalty communications

Increasing distribution coverage and enter new distribution channels

14-"Concord" Refrigerator is an example of:*

Convenience good

Shopping good

Specialty Good

Unsought Good

15-When you turn the back of your "Mars" chocolate you can easily read the ingredients and nutritional facts. It is an illustration of which benefit for the packaging:*

Identify the brand

Convey descriptive and persuasive information

Facilitate product transportation and protection

Assist at-home storage

16-When a car dealership leader in the Lebanese market is considering to open a new shoes store under its name, this is considered as which of the following defensive strategies:*

Position Defense

Flank Defense

Counteroffensive Defense

Mobile Defense

17-The product hierarchy stretches from basic needs to particular items that satisfy those needs. Here are the following 6 levels of product hierarchy with a random order "University, Education, BMKT525, Business School, MBA Degree, Educational Institution"... "Education " here is:*

Need Family

Product Family

Product Class

Product Line

18-A new music is becoming popular: Egyptian Street Rap. When it started, it was considered a bit vulgar and it took time for people to start following the trend. This is an example of:*

Style

Fashion

Fads

Product Class

19-During "Black Friday" many companies introduced a lot of offers, one of them was "10% on your first purchase" this tactic was done with intentions to introduce growth in the companies. Which type of growth strategy does this example show:*

Building your market share

Developing committed customers and stakeholders

Building a powerful brand

Innovating new products, services, and experiences

20-As the concept of "Green Environment" started expanding all over Europe, Lebanese companies expected that it will eventually hit us, so they started adopting more environment friendly marketing campaigns. This is an illustration of:*

Responsive anticipation

Reactive stage

Innovative anticipation

Creative anticipation