Question
1-IPhone always highlights the fact of being the product of Apple, this work is important when a company is focusing on:* a-Make the core of
1-"IPhone" always highlights the fact of being the product of "Apple", this work is important when a company is focusing on:*
a-Make the core of the brand as distinctive as possible
b-Drive distribution through both existing and new channels
c-Offer the core product in new formats or versions
d-Innovate new products, services, and experiences
2-"H & M" once introduced the following campaign: "Buy with an amount of 150,000 LBP and come back next month to buy products of 150,000 for free". The goal from this campaign is to:*
a-Building your market share
b-Expanding total market demand through new customers
c-Expanding total market demand through more usage
d-Drive distribution through both existing and new channels
3-Sarah is confused, thinking that a fire extinguisher can be used one time, and she doesn't know what is the characteristic of fire extinguisher,*
a-Durable Good
b-Non-Durable Good
c-Intangible Product
d-None of the options
4-Youssef just bought Nestle bottled water from Spinneys to satisfy his thirst, it is good for hydration and contains needed mineral content for the human body. Youssef bought it cold which made him satisfied but he was overly happy when the promotor told him that it has 50% off since it is a campaign for Christmas. Getting the bottle cold is an example of:*
a-Core Benefit
b-Basic Product
c-Expected Product
d-Potential Product
5-Here is one ad in particular that targets only the Galaxy Note 10+ model. This is where one of the key differences between the two Notes becomes more evident. The ad is titled "FinalFinalFinal Presentation" and highlights the fact that the Galaxy Note 10+ can offer up to 1.5TB of storage. This is an example of which differentiation strategy for "Samsung":*
Form
Features
Performance quality
Conformance quality
6-Although the financial situation is very hard nowadays, Liyana is still considering to buy a Mercedes car to satisfy her need for private transportation. In this example, transportation is a(an):*
Core Benefit
Basic Product
Expected Product
Potential Product
7-In their partnership, BMW created a sports car model called the BMW i8, while Louis Vuitton designed an exclusive, four-piece set of suitcases and bags that fit perfectly into the car's rear parcel shelf. It is also called:*
Co-Branding
Brand Image
Rejuvenation of Brand
Merger
8-l'Htel, for Edde Sands, is located uphill. All guests staying the hotel benefit from free entrance to the 3 swimming pools and beach and from free shuttle services providing transportation from the hotel to the resort and vice versa. These are examples of:*
Products
Information
Goods
Ideas
9-"Pepsi" in Lebanon focuses its main budget on setting as many promotional campaigns as possible since it wants to maintain its peak in sales. So in this case, most importantly they have to:*
Modify the market
Modify the product
Modify the marketing program
Modify the place
10-As beauty and self-image orientation is booming, women are more interested in their looks, this gave "Karkafi Hair" a huge boost in sale in the UAE. It makes "Karkafi Hair" in which phase of the PLC while studying the UAE market:*
Introduction
Growth
Maturity
Decline
11-"Tony El Mendelek" is considered a leader in the hair coiffure in Lebanon, in many of its social media platforms he always highlights its brand name and making it as distinguished as possible. This is considered as which of the following defensive strategies:*
Position Defense
Preemptive Defense
Counteroffensive Defense
Mobile Defense
12-"Saint Bernard" catering was thinking of what to do with leftover of cakes, that come out when cutting them into shape, these leftovers are of no value but are to be resold in a new way. Therefore, they priced them for something called Cake Balls. This type of pricing is also called:*
Optional Features Pricing
Product Bundling Pricing
By-Product Pricing
Two-Part Pricing
13-With advanced technology delivering the very best viewing experience, Blue Ray equipment is currently enjoying the increase in sales that's typical of the Growth Stage. So to keep growing it is well known that younger, emerging consumers have been conditioned by technology to expect and even demand "newness". So most importantly they have to:*
Improving product quality and add new features
Enter new market segments
Shifting from awareness and trial communications to preference and loyalty communications
Increasing distribution coverage and enter new distribution channels
14-"Concord" Refrigerator is an example of:*
Convenience good
Shopping good
Specialty Good
Unsought Good
15-When you turn the back of your "Mars" chocolate you can easily read the ingredients and nutritional facts. It is an illustration of which benefit for the packaging:*
Identify the brand
Convey descriptive and persuasive information
Facilitate product transportation and protection
Assist at-home storage
16-When a car dealership leader in the Lebanese market is considering to open a new shoes store under its name, this is considered as which of the following defensive strategies:*
Position Defense
Flank Defense
Counteroffensive Defense
Mobile Defense
17-The product hierarchy stretches from basic needs to particular items that satisfy those needs. Here are the following 6 levels of product hierarchy with a random order "University, Education, BMKT525, Business School, MBA Degree, Educational Institution"... "Education " here is:*
Need Family
Product Family
Product Class
Product Line
18-A new music is becoming popular: Egyptian Street Rap. When it started, it was considered a bit vulgar and it took time for people to start following the trend. This is an example of:*
Style
Fashion
Fads
Product Class
19-During "Black Friday" many companies introduced a lot of offers, one of them was "10% on your first purchase" this tactic was done with intentions to introduce growth in the companies. Which type of growth strategy does this example show:*
Building your market share
Developing committed customers and stakeholders
Building a powerful brand
Innovating new products, services, and experiences
20-As the concept of "Green Environment" started expanding all over Europe, Lebanese companies expected that it will eventually hit us, so they started adopting more environment friendly marketing campaigns. This is an illustration of:*
Responsive anticipation
Reactive stage
Innovative anticipation
Creative anticipation
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started