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1.Jeff owns a book company. It costs $10.00 to produce a new book and the company wants a 30% profit, so he charges $13.00 for
1.Jeff owns a book company. It costs $10.00 to produce a new book and the company wants a 30% profit, so he charges $13.00 for the book. Jeff is using what type of pricing approach?
Select one:
a. demand backward pricing
b. cost-plus pricing
c. forward pricing
d. odd-even pricing
e. prestige pricing
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