1.Jessica, a friend of yours, who is the manager of a sandwich restaurant in Corpus Christi, wants to know what prospective customers in the region think about her company.

a.Explain to Jessica how marketers in a company conduct market research.Summarize the steps in the market research process and how the company can use the data it collects to determine the company's image.

b.Explain how they might combine the data they collect with secondary demographic data to determine the number of potential customers who have a positive image of the company and have the required income to purchase sandwiches.